The Punjab Central Business District Development Authority (PCBDDA), commonly known as CBD Punjab, has officially launched a CBD Punjab 3D anamorphic screen in Lahore, marking a major milestone for digital display technology in the country.

Located at the prominent CBD Vertex site, this installation is the largest of its kind in Pakistan. It is designed to mirror the high-impact visual experiences seen in iconic global locations like New York’s Times Square or Tokyo’s Shibuya Crossing.

Why the CBD Punjab 3D anamorphic screen matters

This technology uses advanced anamorphic projection, which creates a deep, three-dimensional illusion for viewers standing at specific angles without the need for 3D glasses. By integrating this into the CBD Vertex development, the authority is aiming to position Lahore as a modern hub for digital innovation and high-end commercial branding.

For businesses and advertisers in Pakistan, this represents a shift toward immersive marketing. Traditional billboards are being replaced by dynamic, attention-grabbing content that can display hyper-realistic visuals, giving brands a new way to engage with the public in the heart of the city.

What you need to know about the location

The screen is situated within the CBD Vertex project, a flagship development by CBD Punjab. This area is being developed as a high-density commercial zone. If you are planning to visit to witness the display, the site is accessible via the main business district infrastructure in Lahore.

  • Technology: High-resolution anamorphic 3D LED display
  • Location: CBD Vertex, Central Business District, Lahore
  • Status: Now operational and open for public viewing

What to watch next

While the screen is currently the largest in the country, industry experts are watching to see how local brands utilize this space for creative storytelling. The shift toward digital-first urban infrastructure suggests that we may see more of these high-tech displays appearing in other major metropolitan areas, including Islamabad and Karachi, as the demand for digital out-of-home (DOOH) advertising grows.

For those interested in the technical specifications or commercial booking inquiries, you can monitor the official CBD Punjab website for future updates regarding content guidelines and advertising slots.