X will stop paying creators under its current revenue sharing system as the platform prepares to transition to a new monetization model. This change marks a significant departure from the program launched by Elon Musk, which previously allowed eligible users to earn a portion of the advertisement revenue generated from replies to their posts.

Understanding the x revenue sharing changes

While the current system focused on ad impressions within reply threads, the company is shifting its strategy toward a new framework titled "Original Content." For content creators in Pakistan who have relied on these payouts to supplement their income, this transition means the current mechanism for earning through ad revenue sharing is being discontinued. X has not yet provided a specific date for when the final payments under the old system will be processed, but the shift is expected to be immediate for new sign-ups.

What replaces the current system?

The new "Original Content" monetization system is designed to prioritize exclusive material and user engagement that keeps audiences within the X ecosystem. While details regarding the payout structure remain limited, the company suggests that the new model will move away from the reply-thread ad revenue model that defined the previous program.

For Pakistani creators, this could change how you approach your content strategy. The previous system favored high-engagement threads, often encouraging viral or controversial posts to maximize impressions. The shift toward "Original Content" suggests that X wants to compete more directly with platforms like YouTube or Substack, where long-form or exclusive value is the primary driver of earnings.

What you should do now

If you are currently enrolled in the monetization program, monitor your X Creator Dashboard for notifications regarding your final payouts.

  • Keep an eye on official announcements from the @Creator account on X for the exact cut-off date.
  • Diversify your income streams; don't rely solely on one platform's monetization model, especially as X continues to iterate on its business strategy.
  • Prepare to pivot your content style if the new "Original Content" guidelines favor different formats, such as long-form videos or exclusive posts for subscribers.

What to watch next

We are waiting for more clarity on how the "Original Content" system will handle geographic eligibility. Since the previous revenue sharing program was available to verified users globally, it remains to be seen if the new system will have similar requirements for Pakistani users. We will update this report as soon as the company releases the official terms of service for the new monetization structure.